Through this acquisition, La Fourche aims to offer more organic products at even more affordable prices. Joined by former Aurore Market clients, the online organic grocery store now has nearly 80,000 subscribers.
Aurore Market and La Fourche: Two Major Players in Organic E-Commerce
With 16,000 subscribers for Aurore Market and 60,000 for La Fourche, these brands are major players in organic e-commerce.
Launched in 2017 by Roman Regis and Hicham Aissou, Aurore Market is located in Aveyron (12). It eliminates the intermediaries between the customer and the producer and operates solely through annual membership revenue.
Read also | Our full review of the online organic store La Fourche
La Fourche, on the other hand, is based in Livry-Gargan, in Seine-Saint-Denis (93). It was founded in 2018 by three friends: Lucas, Boris, and Nathan. Specializing in online sales of organic products, it offers prices up to 50% cheaper than elsewhere.
It also develops products under its own brand. Like Aurore Market, it operates on an annual subscription system.
Along with Greenweez and Kazidomi, they are gaining ground in the organic market in France. Today, 6% of purchases made in specialized organic supermarkets are made online (CAM June 2021).
La Fourche Acquires the Aurore Market Brand
In May 2022, La Fourche experienced a significant development by acquiring the Aurore Market group. The brand’s 16,000 members are therefore added to its 60,000 subscribers.
La Fourche, which already offers more than 4,000 references, expands its catalog with the 2,500 products sold on Aurore Market.
Three Months of Free Membership for Former Aurore Market Subscribers
Since their creation, both brands have shared the same operation. It is based on an annual subscription to enjoy advantageous prices on products.
In this regard, nothing changes for former Aurore Market subscribers: their membership is automatically transferred to La Fourche. They also keep their usual login credentials.
La Fourche has nonetheless planned a “welcome gift.” Since May 18th, new arrivals receive 3 months of free membership. A bonus gift will also be included in their first order.
