HelloFresh: a Dietitian’s Review After a Week of Testing (2025)

Vegetarians are not left out as HelloFresh offers at least 7 vegetarian recipes each week. It is also possible to add extras to your box such as desserts, ready-to-heat dishes, or cheese according to your needs and desires.

Each week, you can choose from 21 various and varied recipes. They are original and appealing and are categorized into different items: 

• Quick for recipes to prepare in 25 minutes max
• Spicy often world cuisine recipes 
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• Light containing less than 650 kcal per serving 

Produits ★★★★★

There is also a kraft paper envelope with the different recipe cards selected, which will be very useful for preparing the recipes. 

The package thus contained 5 packages to make the following 5 recipes:

• Sage and rosemary breaded chicken 
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• Shepherd’s pie revisited with pulled pork

The recipes are well explained thanks to the sheets provided with the order. The steps are well detailed with clear explanations and illustrated by photos. 

There is also a list of essential utensils needed to make the recipe (pan, oven, peeler, number of mixing bowls, etc.) and the ingredients that are not provided with the recipe. These generally include salt, pepper, oils, and eggs.

Personally, I thoroughly enjoyed cooking these recipes. The preparation time matched what was indicated, and the steps required nothing complex. It is very pleasant to have all the ingredients at hand. 

Taste

To get a general idea of the taste of the recipes, I chose 5 very different dishes and, I must say, I was not disappointed. They were all truly delicious, with very original flavors in some cases.

The meats are good, the seafood too, and the selected vegetables were fresh and tasty. I had a little crush on the sage-crusted chicken escalope with its potato and broccoli salad.

The Nasi Goreng, noted as a spicy recipe, had me wary of it being too hot. In reality, the spiciness was very mild, and the recipe was excellent.

Quality and origin of products

All meats in the selected recipes are sourced from France, which is a good point!

A downside, however, the chicken and beef do not have any particular label, meaning they come from intensive farming. I would have preferred the chicken to be free-range or at least red label.

The shrimp come from Vietnam, with a responsible fishing label. 

I was a bit disappointed by the origin of the vegetables and fresh herbs. Some came from Spain, others from Italy, Poland, or even Morocco.

I would have preferred seasonal vegetables from France, as local sourcing is always a guarantee of freshness. However, they are all beautiful, not wilted, and the quality is excellent.

The grocery products are also generally French or European. They are packaged in kraft bags when possible, reducing plastic pollution. However, plastic is still used for sauces and liquid condiments. 

Most recipes are balanced and offer a good amount of proteins, fats, and carbohydrates. The principle of a balanced plate is nearly always respected. 

As a dietitian, I can only love the concept because it allows you to try new recipes, test new tastes while varying your diet. It can even encourage consuming more vegetables.

Prix ★★★★★

These range from €6.83 / meal per person for the smallest plan (3 meals for 2 people) to €3.63 / meal per person for the largest plan (5 meals for 6 people). 

I chose to compare the price of HelloFresh to different leading meal kit boxes on the market. For this, I compared the plan of 5 meals per week for 2 people. 

HelloFresh is one of the most economical boxes compared to its competitors, despite rather high delivery charges.

Just remember to cancel or suspend orders 3 days before delivery.

For your first orders, HelloFresh offers attractive discounts: currently, for example, a saving of €85 spread over your first 3 orders. 

Delivery of HelloFresh boxes is done at home, only in mainland France. The cost is €5.99 per refrigerated carrier. 

A referral program is in place, each referred person benefits from an €85 discount on their first 3 orders and the referrer receives a €30 discount on their future order.

Transparence ★★★★☆

The company HelloFresh counts 7.5 million active customers and its revenues in 2021 amounted to 6 billion euros. It employs more than 20,000 employees worldwide. 

To reduce its climate impact, HelloFresh sources directly from producers which limits several transport steps and helps to reduce the carbon footprint. 

Since 2022, the brand offers recipes with a low carbon impact. These recipes produce up to 85% less CO2 compared to classic recipes. They are vegetarian and based on local products.

When choosing recipes, you don’t always know the origin of all the ingredients, which is a shame! Even though it is indicated on the product packaging, it would be interesting to know it before delivery as it can determine our choice of one dish or another.

Expertise ★★★★☆

HelloFresh aims to engage in the fight against food waste. By limiting impulsive buying of food during shopping, for example, and offering quantities adapted for each recipe. 

Their site also features many tips and “zero waste” recipes to help limit food waste.

The company wishes to better understand the eating habits of French people. To this end, the group collaborates with Google Surveys and conducts surveys on consumer habits. 

Many themes are covered, including: 

• France and vegetarianism
• French people’s favorite pizzas
• Current food trends 

However, I wanted to learn more about the creation of HelloFresh recipes. I would have liked to know if they were created by chefs or nutritionists, unfortunately I did not receive a response from the brand’s press service.

Popularité ★★★★☆

On social media, the company has more than 2.4 million followers on Facebook. Additionally, there is a Facebook group called HelloFresh Community bringing together over 26.5 K people. HelloFresh France also has more than 106 K followers on Instagram. It’s huge!

On Facebook, HelloFresh gets over 2670 reviews with a rating of 2 out of 5. The comments mention delivery issues and problems canceling the subscription. However, users almost always praise the quality of the products and recipes.

On the Trustpilot site, HelloFresh gets a rating of 3.9/5 with over 9000 reviews. 

75% of the reviews are very positive and mention the convenience of delivery and product freshness, with the remaining 25% highlighting subscription problems with difficulties to unsubscribe or delivery delays. 

Confiance ★★★★☆

After my test, I unfortunately forgot to put my subscription on hold.

So I was charged for an extra week and a new box was on its way. Following my complaint and after explaining my oversight, the brand did not hesitate to refund the charge and deactivate my subscription. The refund took place within the week. 

Finally, HelloFresh wishes to support students towards better eating habits. The company offers them a 10% discount on each order.